Call to Action

Harvesting the Beth-Harmon-Effect

24 Nov 2020

To piggyback on the unprecented success of The Queen’s Gambit, which is the most watched Netflix series worldwide since four weeks, here are twelve chess hacks, assembled by Stefan Löffler.

Has the producer paid for the copyright license? Unlikely.
Has the producer paid for the copyright license? Unlikely.

1. Attract new members with online lessons

2. Arrange a media interview for the local Beth Harmon

3. Chat up potential sponsors

4. Sell your excess chess sets

5. Show off Beth Harmon’s best moves

6. Use her pictures all over your social media

7. Tell local media where there is chess in your town

8. Create merchandise (and run before they catch you for copyright infringements)

9. Start a book club

10. Create a bot that (allegedly) plays like Beth Harmon

11. Play against Beth Harmon (or rather the bot)

12. Become Beth Harmon