TV ads feed appetite for chess

Chess themed TV advertising is thriving in the aftermath of The Queen’s Gambit. As Ad Age reports, Hennessy clips with Maurice Ashley and the Wu Tan Clan got 300 million exposures. A Mobil 1 spot with basketballer Anthony Davis has been seen by 85 million. A Chanel clip with Keira Knightly was booked again after the Netflix show and has now been seen 700 million times.