Chess photo most popular Instagram post ever

Lionel Messi and Christiano Ronaldo over a chess game, captured by star photographer Annie Leibovitz for a Louis Vuitton campaign (“Victory is a state of mind”) has been liked 78 million times within six days on Instagram on the four respective accounts combined, making it the most popular post on that social network so far.

“” (photo: Anni Leibovitz for Louis Vuitton)